For independent restaurants
KitchenDrop plans, creates and publishes your restaurant's social content. Send a photo, a clip or one sentence. It builds the post from your real food and your staff, then waits for your yes.
Reels, TikTok, Shorts and Facebook — scheduled, published and measured. Nothing goes out without your yes.
Invite-only during the beta. To ask for an invite code, write to [email protected].
KitchenDrop
Today
What it learns
The moment you sign up, agents go out with your name and address and come back with the context a good marketer would spend a week gathering. You correct anything they got wrong, once. After that it keeps learning from how your own posts do.
A photographer needs a brief. An agency needs an onboarding call. This needs the two things on your front door, and by the time you've linked your Instagram it already knows what to say.
How it works
The whole point is that nobody has to stop working. Three minutes at signup, a minute per person on the team, and from then on it's a sentence.
It reads your website and menu, your Instagram, your reviews and offers, and your booking and ordering links, and works out the kind of place you are and how it should sound.
Correct what it got wrong. Then it stops asking.
Send each person a link. On their own phone they add a photo and read a short script aloud, and that's their face and voice on file. Pick who presents.
Now the chef can answer Asking the chef, in the chef's voice.
Send clips from the pass and they're cut to a format. Or send one sentence — "reel for the butter chicken, new on the menu" — and it starts from that dish's own photo. Your photo, never a stock plate.
Reply yes, reroll, or name a time. Ignore it and nothing happens.
The shot list
You don't need an idea. Every format is written as a filming brief if you want to shoot it, and as a script it can cast your own people into if you don't.
Plus forty more: the delivery one, the book-a-table one, the trend, the price reveal, the one-ingredient story. And fifty still formats for the days you send a photo instead — a price tag, a deal card, the chalkboard, tonight's special — drawn around the picture you took, not pasted over it.
What comes back
You don't get a script to record or a caption to paste. You get the finished vertical video, ready to go out, and the words to go under it.
Clips you send are cut to the format. A sentence starts from the dish's own menu photo — the original, brought to life, never a plate it made up. Bringing it to life comes with every reel: nothing to approve.
It reads the account you built before we showed up — what you push, how you talk, what people turned up for — and writes like that. Not a template with your dish name dropped in.
The presenter you picked opens the reel, face and voice, lip-synced to the words. Formats built on a person are cast from your roster, over a music bed that ducks under the speech.
Word-by-word, sized for a phone at arm's length. Every dish and every dollar on screen is checked against your real menu, because most people watch on mute.
Five neighborhood tags, not thirty generic ones. Your booking or ordering link written in as the ask, when the format calls for one.
Clips, photos, finished posts
A phone clip becomes a finished reel. A menu photo becomes a flyer, Story or promo. Dark or shaky footage is fixed on Starter and up.
Your people
A reel of your restaurant should have your people in it. Each person enrolls themselves — a photo and a minute of reading aloud, on their own phone — and from then on the agent can put them on camera and give them the words.
Pricing
Every plan finishes, schedules and publishes your posts after your yes. Move up when you want to send rougher footage, start with only a photo or sentence, or manage more locations from the same account. It is a monthly plan, not an agency retainer: no setup fee, no contract, and the posts are made from your own menu and your own people.
During the beta, every plan, the free trial included, needs an invite code. To ask for one, write to [email protected].
Send a photo, a sentence or a clip.
$40USD / month
Photo-to-reel included
Renews monthly until you cancel · Cancel any time
Send rough footage. We fix it.
$75USD / month
Footage repair included
Renews monthly until you cancel · Cancel any time
Posting every day, with links that book.
$150USD / month
Booking links and Stories included
Renews monthly until you cancel · Cancel any time
Run up to five locations from one login.
$375USD / month
One account, one bill
Renews monthly until you cancel · Cancel any time
Questions
Your restaurant's name and street address, and the accounts it should post to. From those it finds your website and menu, your Instagram, your reviews and deals, and your booking and ordering links. You'll see what it found on the dashboard and can correct any of it. If your menu online has no photos, send a few — every reel and flyer is built on them.
Yes. "Reel for the lamb chops, weekend special" is enough. It starts from that dish's own menu photo — always the original picture, never a stock or invented plate — animates it if you've asked for that, casts your presenter, and writes the words. It tells you what the generated part will cost and waits for an approve before spending it.
A general AI agent can write a caption and schedule a post, once you tell it what to post, when, and why, and hand it the photo or video. This already knows your menu and prices, how your grid sounds, your neighborhood and your people. It decides what is worth posting, makes the finished reel with your own staff on camera, checks every price against your menu, and learns from how your posts do. What you do is say yes.
No. The dashboard is a web page: you ask for a post there, watch it being cut, and say yes to it in the same conversation. If you would rather not open a tab in the middle of service, Starter Kitchen and higher put the same agent on WhatsApp, Telegram and SMS — it is one conversation either way, and the post you started on your phone is the one waiting on the screen.
Usually a few minutes for a reel cut from your clips, and longer when we make shots for it. If a step upstream times out, it retries on its own and picks up where it left off rather than starting over. If it genuinely can't finish, it tells you instead of going quiet.
Reply reroll and it writes and cuts again from the same clips.
You don't re-upload anything. Re-roll as many times as you want — the footage
you sent stays put. On the dashboard you can also move a shot, trim it, or
swap one out by hand.
No. A post sits in the thread until you approve it. You can schedule one for later — "post this Friday at six" — but only a post you've already said yes to, and the queue is where you take it back. There is no auto-publish setting and no way to turn the approval step off.
Yes. You send each person a link. On their own phone they add a photo and read a short script aloud — about a minute — and from then on lines written for them are spoken in their voice, and they can open a reel talking to camera. The script starts with them saying, out loud, that they agree to it, so the recording is its own consent. Only the person speaking can enroll their own voice, the link expires, and removing someone from the roster deletes their voice and face for good.
To the accounts linked to your restaurant: Instagram Reels and Stories, TikTok, YouTube Shorts and Facebook Reels. If nothing is linked, publishing refuses rather than falling back to some default — there is no shared account behind this.
Not from nothing. Everything starts from a picture you own — the clips you send, or the dish's photo off your menu — and where a format and the photo disagree, the photo wins. When you ask for movement, or the clips run short of the script, it generates seconds that continue your own footage: same kitchen, same plate, same light. It shows the cost and asks before spending.
Today it's one number per restaurant, so in practice it's whoever's phone is on the pass. Per-person accounts are the next thing being built, not something that already works.
On Prep, the reel is as good as the clip: it goes out as it came in. On Starter and up, dark, shaky or soft footage gets lifted, sharpened and cropped before it's cut. Either way it's a real video of your real food — wipe the lens, shoot under the heat lamps, and hold each shot for a few seconds.
Name, address, the accounts it posts to. Send your people a link. Then you can go back to work, and ask for a reel when you want one.